![]() They now have more than 1.6 billion users who spend an average of 20 minutes a day on the social network. In fairness to Facebook they had to do something. The truth is probably somewhere in the middle. Zuckerberg counters they’re simply trying to create a better user experience by helping people manage the firehose of content. Whatever way you slice it, you need to work harder (or smarter) to get your piece of the FB free pie.Ĭritics complain FB is limiting reach to force advertisers to spend more. Other likely factors include time spent after the click (don’t mislead people), the type of video used (upload natively or use FB live for more reach) and load times (fast loading Instant articles will almost certainly be favoured). (Note: by “react” I mean clicking one of the new symbols below, including the good old thumbs up). ![]() So, if you react, share, comment or click on a post they’ll show you more of them. To put it simply, for little brains like mine: they tend to show you more of the things you like. Just as Google uses their big analytical brain to show you relevant search results, FB employs advanced algorithms (previously called EdgeRank) to determine what to show you. Facebook no longer shows you every post from your friends or the pages you like. Yes, it’s true that organic reach has significantly declined over the last year or longer. But if email is the cockroach of the internet, surely Facebook is the scorpion or some ultra resilient online amoeba. Marketers have been claiming the death of email for years. So, can I give you a reason acquiring fans is worthwhile? No, I’ll actually give you eight of them. And you’re smart enough to know just because something is free that’s not enough of a reason it has to be worthwhile. Isn’t organic reach dead on Facebook? If most fans don’t see my posts what’s the point in chasing them?īut, like most things, this hack takes a small bit of work so there is a time and opportunity cost. They’ll be engaged, potential customers.īut, hang on, why bother chasing after page fans I hear you groan. Today I’m going to share with you a cool, simple hack to grow your business fan base on Facebook.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |